Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to:

Ajax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information embedded into a web page. Its emergence has made it possible to create web applications that closely resemble their desktop–based brethren. With this exciting new ability came several challenges; not only did developers have to learn JavaScript, but they were also forced to use inefficient development processes, not to mention deal with cross–platform and browser difficu...

Can Google applications really become an alternative to the venerable Microsoft Office suite? Conventional wisdom may say no, but practical wisdom says otherwise. Right now, 100,000 small businesses are currently running trials of Google office applications. So are large corporations such as General Electric and Proctor & Gamble. Google Apps Hacks gets you in on the action with several ingenious ways to push Google's web, mobile, and desktop apps to the limit.

The scores of clever h...

Have a Google Maps mashup that you’d like to expose to millions of users on maps.google.com? New to the mapping craze, but have an idea for a killer map–based application? Want to learn how to create GeoRSS and KML feeds with your geotagged content, exposing your customer to new ways of exploring and navigating your content?

Google Guice: Agile Lightweight Dependency Injection Framework will not only tell you “how,” it will also tell you “why” and “why not,” so that all the knowledge you gain will be as widely applicable as possible. Filled with examples and background information, this book is an invaluable addition to your knowledge of modern agile Java.

If you're a web developer, you know that you can use Ajax to add rich, user-friendly, dynamic features to your applications. With the Google Web Toolkit (GWT), a new Ajax tool from Google that automatically converts Java to JavaScript, you can build Ajax applications using the Java language.

GWT in Practice is an example-driven, code-rich book designed for web developers already familiar with the basics of GWT who now want hands-on experience. After a quick review of GWT fundamentals...

Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized -- and get noticed. Companies will learn how to get their message heard and take th...